I’m Liam, a Melbourne-based digital marketer with 6+ years of experience driving scalable growth through data-led strategy and personalisation. Over the past years, I helped businesses turn data into growth, building and optimising full-funnel strategies across acquisition, conversion, and retention.

 

My core strength lies in signal-based targeting and personalisation. I analyse and connect customer behavioural data across every digital touchpoint to build a complete view of the customer journey—turning fragmented data into actionable insights.

This allows me to move beyond “spray and pray” marketing, delivering smarter, more targeted campaigns that engage users at the right moment, right channel with right messages (3Rs) to maximise performance.

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As a HubSpot certified solution provider, Adobe, Google & Linkedin certified professional, I specialise in CRM, marketing automation, multi-channel campaigns (email, paid media, SMS, and app push notifications), and inbound strategy.

 

I enjoy blending creativity with analytics to build campaigns that don’t just perform—but get better over time.